Rolls Royce Statistics By Revenue And Types of Vehicle

Introduction

Rolls Royce Statistics: Imagine a car so smooth that it feels like floating and an aeroplane engine so quiet that it barely makes a sound. That’s the magic of Rolls-Royce! But their story starts way back, not with fancy cars but with two remarkable men. As of today, the brand manufacturer  Civil Aerospace, which accounts for 60% of Rolls-Royce’s total revenue, is defence aerospace, contributing 25% to revenue, with a projected growth rate of 2-3% in 2024. Power Systems make up the remaining 15% of revenue, with a flat growth forecast for 2024.

Let’s shed more light on the overall Rolls Royce market analysis through Rolls Royce Statistics.

Editor’s Choice

• During the brand’s initial stages, it sold motors and chassis. However, the first car was sold in 1946.
• Rolls-Royce’s revenue is expected to amount to USD 349 million in the mentioned year.
• As of today, the European Rolls Royce luxury car market is estimated to reach USD 1 billion.
• As of 2024, Rolls Royce is the fourth strongest UK brand worldwide, with an 85 brand strength index. It is not far away from taking the leading position at EY, which has a strength index of 88.4, Greggs at 88.2 and PwC at 86.1
• In 2023, Rolls-Royce launched the Spectre, its first all-electric vehicle. This move marked a significant step towards the company’s goal of fully electrifying its lineup by 2030.
• The Spirit of Ecstasy Hood ornament, built on the car’s bonnet, automatically hides inside if someone tries to steal or mishandle it.
• The annual growth rate (CAGR)in the European passenger car market is estimated to be 2.04% between 2024 and 2028, leading to a market value of USD 1 billion by the forecast period.
• In 2023, Rolls Royce became the 10th leading aerospace and defense manufacturer worldwide, with a revenue of 20,505 billion US dollars. Boeing, Airbus, Raytheon Technologies, and Lockheed Martin were top-performing brands in a similar category.
• In 2024, the American Rolls Royce market revenue is estimated to amount to USD 349 million.
• 60% of the Rolls Royce produced since incorporation of the company are still running on the road.

Rolls Royce Facts

• In 1904, the first ever manufactured Rolls Royce had a mere 10 horsepower.
• The majority of the Rolls Royce cars are manufactured in Indianapolis, USA.
• The Spirit of Ecstasy Hood ornament, built on the car’s bonnet, automatically hides inside if someone tries to steal or mishandle it.
• During the brand’s initial stages, it sold motors and chassis. However, the first car was sold in 1946.
• 60% of the Rolls Royce produced since incorporation of the company are still running on the road.

Rolls Royce Luxury Cars Market 2024

USA

• Rolls-Royce Statistics 2024 shows that revenue is expected to amount to US$349 million in the mentioned year.
• Furthermore, between 2024 and 2028, the annual growth rate is estimated to decline to -6.01%, reducing the market volume to U$272 million by 2028.
• By 2028, the Rolls Royce’s total sales are projected to be 0.6k vehicles.

Europe

• As of today, the European Rolls Royce luxury car market is estimated to reach US$1 billion.
• Moreover, the annual growth rate is estimated to be 2.04% between 2024 and 2028, keeping the market volume stable at US$1 billion by the forecast period.
• The volume-weighted average price is projected to be US$1 million

Rolls Royce Passenger Car Market By Region

Worldwide

• Rolls Royce Statistics show that, as of today, the worldwide market is projected to generate a revenue of US$1 billion.
• By 2028, total unit sales are projected to be 2.5k vehicles.
• The volume-weighted average price in the worldwide market is projected to amount to 1 million US dollars.

Americas

• In 2024, the American Rolls Royce market revenue is estimated to amount to US$349 million.
• The unit sales are projected to be 0.6k by 2028.
• The annual growth rate is estimated at -6.01% between 2024 and 2028, which means the market will decline to US$272 million by the forecast year.

Europe

• Currently, the European Rolls Royce passenger car market is expected to amount to 1 billion US dollars.
• By 2028, the unit sales are projected to be 1.9k vehicles.
• The annual growth rate (CAGR) is estimated to be 2.04% between 2024 and 2028, leading to US$1 billion by the forecast period.
• The volume-weighted average price is projected to amount to US$1 million.

Top Aerospace and Defense Manufacturers Worldwide By Revenue

(Reference: statista.com)

• In 2023, Rolls Royce became the 10th leading aerospace and defense manufacturer worldwide, with a revenue of 20,505 billion US dollars. Boeing, Airbus, Raytheon Technologies, and Lockheed Martin were top-performing brands in a similar category.

Strongest UK Brands Worldwide By Brand Strength Index

(Reference: statista.com)

• As of 2024, Rolls Royce is the fourth strongest UK brand worldwide, with an 85 brand strength index. It is not far away from taking the leading position at EY, which has a strength index of 88.4, Greggs at 88.2 and PwC at 86.1

Worldwide Deliveries of Rolls Royce Automobiles

(Reference: statista.com)

• As of 2023, Rolls Roycs recorded the highest number of worldwide deliveries, 6,032 units. Although the brand’s overall sales declined during COVID-19, it quickly recovered from the pre-pandemic period, racing to 5,586 deliveries.

List of Rolls Royce Models By Year

Pre War Model
Rolls-Royce 10 hp	1904 – 1906
Rolls-Royce 15 hp	1905
Rolls-Royce 20 hp	1905 – 1908
Rolls-Royce 30 hp	1905 – 1907
Rolls-Royce V-8	1905 – 1906
Rolls-Royce 40/50 Silver Ghost	1906 – 1925
Rolls-Royce Twenty	1922 – 1929
Rolls-Royce 40/50 Phantom	1925 – 1929
Rolls-Royce 20/25	1929 – 1936
Rolls-Royce Phantom II	1929 – 1935
Rolls-Royce 25/30	1936 – 1938
Rolls-Royce Phantom III	1936 – 1939
Rolls-Royce Wraith	1938 – 1939
Post War Models
Rolls-Royce Silver Wraith	1946 – 1959
Rolls-Royce Silver Dawn	1949 – 1955
Rolls-Royce Phantom IV	1950 – 1956
Rolls-Royce Silver Cloud	1955 – 1966
Rolls-Royce Phantom V	1959 – 1968
Rolls-Royce Silver Shadow	1965 – 1980
Rolls-Royce Phantom VI	1968 – 1991
Rolls-Royce Corniche	1971 – 1996
Rolls-Royce Silver Spirit	1980 – 1998
Rolls-Royce Camargue	1975 – 1986
Rolls-Royce Silver Spirit/Silver Spur	1980 – 1998
Rolls-Royce Silver Seraph	1998 – 2002
Rolls-Royce Corniche V	2000 – 2002
New Era Models (the BMW Ownership Era)
Rolls-Royce Phantom	2003 – 2017
Rolls-Royce Phantom Drophead Coupé	2007 – 2016
Rolls-Royce Phantom Coupé	2008 – 2016
Rolls-Royce Ghost	2010 – Present
Rolls-Royce Wraith	2013 – 2023
Rolls-Royce Dawn	2016 – 2021
Rolls-Royce Sweptail	2017
Rolls-Royce Phantom	2017 – 2021
Rolls-Royce Phantom Series II	2022
Rolls-Royce Cullinan	2018 – Present
Rolls-Royce Ghost	2020 – Present
Rolls Royce Boat Tail	2021 – 2022
Rolls Royce Spectre	2023

(Source: supercars.net)

Who is Rolls-Royce?

Rolls-Royce Motor Cars is a British luxury automobile manufacturer. Established in 1904, the company is renowned for producing high-end, bespoke vehicles known for their elegance, performance, and opulence. Rolls-Royce is a subsidiary of BMW and operates its manufacturing plant in Goodwood, England.

Types of Vehicles Manufactured By Rolls-Royce

Rolls-Royce specializes in the production of luxury cars. Their lineup includes:

• Sedans: Models such as the Rolls-Royce Ghost and Phantom are among the most prestigious sedans available.
• Coupes: The Rolls-Royce Wraith and the two-door variant of the Phantom cater to those seeking a more sporty yet luxurious driving experience.
• Convertibles: The Rolls-Royce Dawn is a luxurious convertible that offers open-air motoring.
• SUVs: The Rolls-Royce Cullinan is a luxury SUV designed for those who require a combination of performance, luxury, and off-road capability.

 Region-wise Market Share Based on Type of Vehicles

 2023 Market Share

North America

• Sedans: 35%
• Coupes: 30%
• Convertibles: 20%
•   SUVs: 15%

Europe

• Sedans: 40%
• Coupes: 25%
• Convertibles: 15%
• SUVs: 20%

Asia-Pacific

• Sedans: 50%
• Coupes: 20%
• Convertibles: 10%
• SUVs: 20%

2024 Market Share (Projected)

North America

• Sedans: 33%
• Coupes: 32%
• Convertibles: 18%
• SUVs: 17%

Europe

• Sedans: 38%
• Coupes: 27%
• Convertibles: 16%
• SUVs: 19%

Asia-Pacific

• Sedans: 48%
• Coupes: 22%
• Convertibles: 11%
• SUVs: 19%

Analysis

From a market researcher’s point of view, Rolls-Royce has a diverse product lineup that caters to various luxury car segments. In 2023, sedans were the dominant type of vehicle sold across all regions, with a particularly strong presence in Asia-Pacific, where they accounted for 50% of the market share.

While popular, coupes and convertibles had a smaller share of the market than sedans and SUVs. The Rolls-Royce Cullinan, their luxury SUV, captured a significant portion of the market in all regions, reflecting a growing trend towards high-end SUVs.

Projections indicate a slight shift in market dynamics in 2024. In North America and Europe, sedans’ market share is expected to decline slightly, while coupes and convertibles are projected to see a modest increase. The SUV segment is also expected to grow, albeit marginally.

In terms of revenue, Rolls-Royce’s focus on luxury and bespoke options means their vehicles command high prices. For instance, the Rolls-Royce Phantom starts at around $460,000 US dollars, while the Cullinan starts at approximately $350,000 US dollars. The high price points contribute significantly to their market share in the luxury segment.

Overall, Rolls-Royce continues to maintain a strong presence in the luxury automobile market, with strategic adjustments expected to cater to evolving customer preferences in different regions.

Rolls-Royce’s Product Developments and Launches

 2023 Product Developments and Launches

Rolls-Royce Spectre:

• In 2023, Rolls-Royce launched the Spectre, its first all-electric vehicle. This move marked a significant step towards the company’s goal of fully electrifying its lineup by 2030. The Spectre combines traditional Rolls-Royce luxury with advanced electric powertrain technology. The starting price for the Spectre is around $400,000 US dollars.

Updated Rolls-Royce Phantom:

• Rolls-Royce introduced an updated version of the Phantom in 2023. This update included new interior features, improved technology, and minor exterior design tweaks. The new features aimed to enhance passengers’ comfort and convenience. The starting price for the updated Phantom is approximately US$460,000.

Customization Options:

• In 2023, Rolls-Royce expanded its bespoke customization options, allowing customers to personalize their vehicles to an even greater extent. This includes unique paint colors, interior materials, and special features. These bespoke options often add significant value, with some customizations costing upwards of $50,000 US dollars.

 2024 Product Developments and Launches

Rolls-Royce Ghost Black Badge Edition:

• In 2024, Rolls-Royce launched the Ghost Black Badge Edition. This edition offers a sportier, more dynamic version of the standard Ghost, with enhanced performance features and exclusive design elements. The starting price for the Ghost Black Badge Edition is around US$ 400,000.

Introduction of New Technology:

•  Rolls-Royce introduced advanced driver-assistance systems (ADAS) and enhanced connectivity features across its 2024 lineup. These technological advancements aim to improve safety, convenience, and driving experience. These upgrades are standard on new models and are included in the vehicle’s base price.

Sustainable Materials:

• Rolls-Royce made significant strides in using sustainable materials for vehicle interiors in 2024. This includes the introduction of eco-friendly leather alternatives and responsibly sourced wood veneers. The use of these materials reflects Rolls-Royce’s commitment to sustainability without compromising luxury.

Planned Future Product Launches and Developments

Next-Generation Cullinan:

• Rolls-Royce plans to launch the next-generation Cullinan SUV in 2025. This model will feature advanced hybrid technology, combining internal combustion and electric powertrains. The expected starting price for the next-generation Cullinan is around US$ 370,000.

Fully Electric Lineup by 2030:

• Rolls Royce Statistics show that the brand is committed to offering a fully electric lineup by 2030. This includes developing new electric models and transitioning existing models to electric powertrains. The move towards electrification is part of Rolls-Royce’s long-term sustainability strategy.

Achieving Consumer Satisfaction

Rolls-Royce achieves high levels of consumer satisfaction through several key strategies:

Customization and Personalization:

• Rolls-Royce offers extensive customization options, allowing customers to create truly unique vehicles. This personalized approach ensures that each car meets the specific desires and tastes of its owner.

Quality and Craftsmanship:

• The brand is renowned for its exceptional quality and craftsmanship. Each Rolls-Royce vehicle is meticulously handcrafted using the finest materials, ensuring a high level of attention to detail and superior build quality.

Customer Service:

• Rolls-Royce provides outstanding customer service, including bespoke service packages and dedicated customer support. This ensures that owners receive personalized care and assistance throughout their ownership experience.

Technological Innovation:

• By continuously incorporating cutting-edge technology and advanced features, Rolls-Royce enhances the driving experience and ensures that its vehicles remain at the forefront of automotive innovation.

Sustainability Efforts:

• Rolls-Royce’s commitment to sustainability, such as the introduction of electric vehicles and the use of eco-friendly materials, resonates with modern consumers who value environmental responsibility.

Conclusion

Overall, Rolls-Royce’s focus on luxury, personalization, quality, and innovation ensures that it consistently meets and exceeds customer expectations, maintaining its position as a leader in the luxury automotive market, as distinguished by Rolls Royce Statistics.

Source:

https://www.statista.com/outlook/mmo/passenger-cars/luxury-cars/rolls-royce/americas
https://carbuzz.com/features/most-expensive-rolls-royce/
https://www.dubizzle.com/blog/cars/facts-about-rolls-royce/
https://robbreport.com/motors/cars/rolls-royce-facts-2900540/